Max Factor announced that actress/entertainer Carmen Electra has signed a contract to be the face of Max Factor cosmetics and promote the brand across marketing vehicles, including television and print, public relations and interactive. Max Factor developed the celebrity endorsement concept, beginning with Clara Bow in the 1920s. Since then, stars including Rita Hayworth, Marilyn Monroe, Jean Harlow, Jaclyn Smith and Denise Richards have all represented the brand. “We are thrilled to have Car...